PHILOSOPHY

Though we come from the venture-capital world, we're not exactly "venture capitalists". We prefer to think of ourselves as "mentor capitalists", closer in spirit to the approach pioneered by Tom Perkins in the ´70s. The difference isn't just a matter of semantics.

"There are no short cuts to any place worth going".
- Beverly Sills

Today, most venture capitalists target ventures chasing big markets with disruptive technologies, existing reference-able customers and an experienced management team. The line outside the door of such ventures is often long.

We focus earlier, tipping the odds of success in the entrepreneur´s and our favor in four ways:

Through extraordinarily careful evaluation of the entrepreneur and the idea ahead of time

By helping optimize the market opportunity

By being dedicated and thoroughgoing business partners with a disciplined approach to company building

By encouraging capital efficiency, using appropriate financings and investing through liquidity

It´s tempting for people like us to accept every interesting invitation to invest and serve on a board. We are determined to keep it down to four. Or if we're feeling especially ambitious, five. That way, we can be as helpful as possible to the teams we fund.